Leopard is a Neutral

Leopard is a Neutral

A Really Useful Style Guide

Erica Davies


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'A treasure trove of the best brands, inspired styling ideas and fashion editor insider knowledge' - Sarah Tomczak, Editor, Red

This is the ultimate confidence-boosting style guide you need in your life.

Erica Davies is here to help you reignite your love of clothes reclaim your style and ditch the archaic fashion rules and language that hold you back from your happiness. Grounded by personal stories and twenty years of career learnings as a fashion editor and journalist, Leopard is a Neutral offers practical advice on how to make bold, assured style decisions, harness the power of dressing and curate a wardrobe of joy. Erica unpicks the damaging framework we use to think about our bodies and confronts the negative pressures placed on women - encouraging us all to explore and celebrate our sense of self every day.

'This book is as amiable, relatable and stylish as Erica herself. Crammed with useful tips and advice, it's a treasure trove of the best brands, inspired styling ideas and fashion editor insider knowledge (like how to 'scan' the shops). Best of all it gives you the confidence to break the 'style rules' and instead, carve out your own. Bravo!' - Sarah Tomczak, Editor, Red

'A brilliant style guide.' - Candice Brathwaite

'Erica is one of those women who radiates joy and makes you feel good about yourself, so of course this book offers the same sentiment (along with some amazing style tips), I loved it.' - Alex Stedman, The Frugality


Erica Davies:

Erica is a former fashion editor who has worked across some of the UK's biggest-selling newspapers and magazines. She has fifteen years of experience within the industry - from styling photo shoots to writing fashion spreads, consulting for high-street brands such as M&S and John Lewis and creating her own sell-out collections in-store.

In 2012 Erica started writing her popular blog, The Edited, whilst on maternity leave with her second child and since then it has grown into an award-nominated site. Through Erica's down-to-earth charm, her much-loved style and interior tips and tricks and funny, relatable take on life, she has amassed 150k followers online.

She has been named by The Sunday Times as one of their top 100 online influencers, and has been featured in publications including Red, Grazia and Cosmopolitan. Leopard is a Neutral: A Really Useful Style Guide is her debut book.