new bilingual Chinese translation ("simplified" version is ideal for Mandarin language programs in American schools)
well-known and award-winning author, who consistently promotes her new books and backlist
appeals to current "maker" generation who like to "hands-on" create products
appeals to families with pre-school & elementary school age children, teachers, librarians, educators
growing number of Chinese language (Mandarin) programs nationwide
The Asian-American population (5% in 2010) will nearly double by 2050 (the fastest growing segment in the USA)
Special sales appeal to art/children's/cultural museums, markets, and gift stores.